Whether you’re gearing up for a website makeover or starting from scratch, job one is to step back and ask yourself smart questions. What's your niche? Who are you targeting? What's the single most important thing people should know about you? As your website storytelling strategist, I’ll guide you through this important process, help you zero in on the right words, and map them all out so your website messaging is clear, concise and compelling.
As part of a website makeover, I streamlined One By One's messaging to focus on the life-changing work they do (now as part of the Worldwide Fistula Fund) to end obstetric fistula, a preventable childbirth injury that still afflicts tens of thousands of women around the world each year.
Web Design & Development
Everyone wants a beautiful website that's easy to get around, mobile-friendly, optimized for search engines — all those good things. If you've been muddling along without a website, or putting up with a site that looks so outdated, you're embarrassed to point anyone to it, let's talk. I design websites (like this one!) in WIX, a platform that's so magically user-friendly that an English major with zero coding skills has carved out a niche building websites for fellow writers, entrepreneurs, startups, and scrappy nonprofits.
Newsletters & Annual Reports
Sometimes an outsider's perspective can help you map out just the right mix of articles for your next newsletter or annual report. Sometimes you have a solid editorial plan teed up, you just need someone to do the interviews, write the articles, and make sure the words and visuals work well together. I can do all the interviews and writing for you, coordinate with your graphic designer, or pull in a talented colleague to give this publication a beautifully branded look.
Newsletter and annual report clients include Arts Corps, Camp Fire of Central Puget Sound, Country Doctor Community Health Centers, Habitat for Humanity Seattle-King County, School's Out Washington, and Skills Inc.
Getting up in front of an audience and giving a speech can be nerve-wracking. But with the right guidance and preparation, you can wow a crowd with inspiring stories that motivate your people to take action. As your speechwriter, I'll sit down with you and listen. I'll help you find the words that capture your story. We'll collaborate so every word rings true, with empowering authenticity so you feel poised at the podium.
Speechwriting clients include Camp Fire Central Puget Sound, MultiCare Foundations, Northwest Kidney Centers, Sound, University of Washington Bothell, and Whatcom Community College.
Blog Strategy & Writing
You don't need to have bucketloads of time or a huge following for a blog to help you get your story out there, and convey why your work matters. It helps to have an outsider's perspective as you launch or build out your blog. I can help you brainstorm engaging topics, research and write posts, and outline out a strategy for coordinating your blog with your website updates, email and social media.
Blog strategy and writing clients include FareStart and School's Out Washington.
Back in my journalism days, certain stories would intrigue me so much, I’d think, “Geez, someone should write a book about this!” Yet I never thought I’d have the time (or patience?) to write one myself. Then Brooks Running Company invited me to research and write a book about their first century in business. I reconnected with the company’s founding family, interviewed dozens of people, combed through reams of old photos, ads, catalogs and such, and got the job done — all on a crazy tight deadline.